November 2015
Beginner to intermediate
296 pages
7h 45m
English
book
Practical Google Analytics and Google Tag Manager for Developers
by Jonathan Weber, the Team at LunaMetrics
Content preview from Practical Google Analytics and Google Tag Manager for Developers
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CHAPTER 12
Importing Data into Google Analytics
Alice didn’t think that proved it at all; however, she went on: “And how do you know that you’re mad?”
“To begin with,” said the Cat, “a dog’s not mad. You grant that?”
“I suppose so,” said Alice.
“Well then,” the Cat went on, “you see, a dog growls when it’s angry, and wags its tail when it’s pleased. Now I growl when I’m pleased, and wag my tail when I’m angry. Therefore I’m mad.”
“I call it purring, not growling,” said Alice.
—Lewis Carroll, Alice’s Adventures in Wonderland
In Chapter 11, you learned about using custom dimensions and metrics in GA to fill in additional data about your users ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.