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Practical Web Design
book

Practical Web Design

by Philippe Hong
April 2018
Beginner content levelBeginner
368 pages
7h 37m
English
Packt Publishing
Content preview from Practical Web Design

Call to Action

A Call to Action (CTA) is a marketing term to define a designed element that solicits and encourages an action from the user and which the end goal is to attempt a sale. You'll hear a lot of this term when you start working as a designer when designing websites, especially for marketing purposes. The goal of every designer is to maximize the click conversion on this button, which leads to a sale at the end. Here is some indication of good practice when designing your CTA.

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Publisher Resources

ISBN: 9781788395038Supplemental Content