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Practical Web Design
book

Practical Web Design

by Philippe Hong
April 2018
Beginner content levelBeginner
368 pages
7h 37m
English
Packt Publishing
Content preview from Practical Web Design

Colors

Colors have an enormous importance in web design. According to Kissmetrics, when you view a color, your eyes communicate with a region of the brain known as the hypothalamus, then, in turn, it will send a signal to the pituitary gland and finally to the thyroid gland. This signals the release of hormones that cause fluctuation in mood, emotion, and resulting in behavior. Interesting, isn't it?  

Also from Kissmetrics, research has shown that it takes just 90 seconds for a site visitor to form a judgment or opinion. Further to that, 62-90% of that interaction is determined by the color of a product alone.

You should now understand why colors are extremely important and why it's crucial to choose them in the right way, at the right time, ...

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Publisher Resources

ISBN: 9781788395038Supplemental Content