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Practical Web Design
book

Practical Web Design

by Philippe Hong
April 2018
Beginner content levelBeginner
368 pages
7h 37m
English
Packt Publishing
Content preview from Practical Web Design

Placement

Placement is also very important, and the CTA button needs to be put where the user is going to look next. As a designer, you can anticipate and predict this behavior. You don't need to be fancy, but just logical:

Image from Dropbox.com

Here it's pretty straightforward where you have to click. The CTA is placed logically after the form.

On the other hand, here is an example of something not very straightforward:  

Image from Apple.com

In this example, the button is not placed intuitively and the user has to go back up to click on ...

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Publisher Resources

ISBN: 9781788395038Supplemental Content