Each color draws out a specific emotion in each person. Although, this can differ according to culture, background, or preference. Here is a quick reference of color meanings:
- Yellow:
- In-your-face yellow should be used with caution
- Men find it distasteful
- Kids love it
- Orange:
- The new red, warm without danger
- Associated with energy (drinks, sports, fitness)
- Kids love it too
- Red:
- Prompts action, increases breathing, and pulse
- Symbolizes passion and is ideal for fashion/makeup brand, dating, and food
- Purple:
- Luxury, elegance, and femininity
- Spans a large female demographic and has no negative associations
- Black:
- Classy, conventional, corporate
- Excellence and formality
- Green:
- Mature, green promotes well-being ...