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Practical Web Design
book

Practical Web Design

by Philippe Hong
April 2018
Beginner content levelBeginner
368 pages
7h 37m
English
Packt Publishing
Content preview from Practical Web Design

Making it obvious

One piece of advice I'll give is not to be too creative when designing a CTA because it remains a button, and people are used to it. As users have become accustomed to the online experience, they know that CTAs come in the forms of buttons. They see a button; they know what to do. Simple. Make it big, obvious, and stand out from everything around it, and it's in the bag.

Here's an example of a bad CTA:

Image from Capgemini.com website 2017. All rights reserved to Capgemini

The area pointed by the arrows are buttons, yes I'm serious, you can click on it. That's why you should keep the CTA as buttons and not as other forms ...

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Publisher Resources

ISBN: 9781788395038Supplemental Content