Flat design
You've probably heard of this term. If not, flat design is the term given to the style of design in which elements do not have stylistic shapes and characters, such as gradient, drop shadows, textures, and any type of design that makes it look real and three dimensional. It's usually described as the opposite of rich design, which in contrast is used to make elements feel more tactile, real, and usable for users when they're navigating.
People often say that flat design originated from the Swiss Style. If you haven't heard of this, Swiss Style (also known as International Typographic Style) was the dominant design style back in the 1940-50s and started in Switzerland:
It still has a profound influence on graphic design as a part ...
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