Principles and Practices of Management and Business Communication

8.1 CONTROL: CONCEPT AND DEFINITION

Jab life ho out of control, (When life goes out of control,)

hoton ko karke gol, (twist your lips,)

siti bajake bol, all is well … (ring a whistle and say, all is well …)

—Aamir Khan’s character in the fi lm 3 Idiots

But things are very less likely to be controlled by just saying ‘all is well’ in business. Proper control

measures need to be continually administered to keep operational functions rolling effi ciently. After the

primary function of planning, the manager organizes tasks, chalks out motivation strategies, builds up

effective communication system and decides upon leadership patterns in order to accomplish ...