Principles and Practices of Management and Business Communication

10.1 INTRODUCTION

Think like a wise man, but communicate in the language of the people.

—William Butler Yeats

Communication is effective only when it reaches out to the receiver of message in the way it was

intended by the sender of the message. So the idea, information, opinion which requires to be conveyed

from one party to another during communication should be done in a manner so as to be understood cor-

rectly and timely by the receiver. Therefore, at the individual level as well as the organizational level, the

mode of communication followed is of prime importance. Different situations might demand different

ways of communication, also ...