
178 Principles and Practice of Management
also motivate oneself by setting goals and rewarding oneself when they meet them, without having any
outside motivation. Many people motivate themselves to stop smoking or drinking, to lose weight or to
exercise more.
Considering the preceding defi nitions given by different eminent scholars and expert, a comprehen-
sive defi nition of motivation can be given as follows: ‘Motivation is a mental and multi-step (the ele-
ments of which are motives, goals, abilities, drives, efforts, incentives, rewards, performance, satisfac tion
and feedback) process through which management inspires, encourages and enhances ...