Principles and Practices of Management and Business Communication

362 Business Communication

when the organization communicates with the external world it is called external communication. Internal

communication helps in forming a bond between the employees of the organization and external communi-

cation helps the organization to project a good image of itself to the external world.

Whether within the organization or with the external world, communication can fl ow through formal

or informal channels. Formal channels are deliberately created offi cial channels primarily meant for

fl ow of offi cial information. Informal channels are not designed they shape up on their own, by virtue

of the urge of human beings ...