Preface
During the years since Independence, Indian organizations have evolved to adopt and implement management practices adhering to global standards. Today, many Indian organizations have a dynamic presence in industrially advanced countries, competing with the best-in-class organizations globally. For Indian companies to sustain their competitive advantage and gain a stronger foothold in the international business scenario, it is imperative for students (and future managers) to understand the fundamentals of management clearly and imbibe the essence of Indian business practices. They need a textbook that will help them achieve this goal.
Principles of Management: Text and Cases addresses these needs of students. It is designed to cater ...
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