Principles of Marketing, 17/e

W

• Wahba, Phil, 6n5, 184n, 349n17, 367n1, 372n11, 382n22, 593n

• Wakabayashi, Dalsuke, 307n1

• Wakayama, Toshiro, 562n38

• Waldman, Katy, 161n

• Walgreens, 73, 183, 201, 312, 336, 340, 349, 416, 475, 507, 579, 592

• Walker, Rob, 80n34, 579n8

• Walking Dead, 541

• Wall Street, 89

• Wall Street Journal, 94, 238n, 351n, 436, 443, 446, 450, 451, 515n

• Wall Street’s Customer Hall of Fame, 226

• Walmart.com, 26, 494

• Walmart, 10, 13, 16, 27, 41t, 78, 81–82, 94, 102, 111, 136, 139, 141, 166, 173, 183, 189, 209, 210, 242, 275, 282–284, 287, 295, 317, 335, 340–341, 345, 348, 349, 353, 356–359, 362, 366–367, 369, 377, 379–381, 384, 387, 416, 459, 461, 472, 475, 486, 487, 514, 527, 529, 530, 532, 533–535, 542, 544, 546, 547, 553, 566, 576–579, 590, 592

• Walmart Moms, 141

• Walsh, ...