CHAPTER 6
Developing Strategic Alternatives: The TOWS Matrix
Learning Goals
By the end of this chapter, you will have learned to
•understand how to use the information developed in the external and internal environmental scan to formulate strategic alternatives;
•understand how to map strategic alternatives to project objectives.
Learning Objectives
By the end of this chapter, you will be able to
•use the information gathered to engage in “structured brainstorming” for the development of strategic alternatives.
Introduction
The TOWS matrix may be referred to as “structured brainstorming.” Many firms and managers feel that they have “done” strategic planning once they have done a SWOT analysis. However, this is only the first step. The SWOT ...
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