May 2013
Beginner
148 pages
3h 1m
English
Content preview from Project Strategy and Strategic Portfolio Management
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CHAPTER 6
Developing Strategic Alternatives: The TOWS Matrix
Learning Goals
By the end of this chapter, you will have learned to
•understand how to use the information developed in the external and internal environmental scan to formulate strategic alternatives;
•understand how to map strategic alternatives to project objectives.
Learning Objectives
By the end of this chapter, you will be able to
•use the information gathered to engage in “structured brainstorming” for the development of strategic alternatives.
Introduction
The TOWS matrix may be referred to as “structured brainstorming.” Many firms and managers feel that they have “done” strategic planning once they have done a SWOT analysis. However, this is only the first step. The SWOT ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.