book
Public Relations in the Military
by Bob Pritchard, Mari K. Eder, Kim Marks Malone, Matthew Kroll, Katie Cousins, Skye Martin
November 2022
Beginner
196 pages
4h 2m
English
Content preview from Public Relations in the Military
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We are careening towards a future where the ability to distort reality shakes the foundations of democracy
—Aviv Ovayda via Twitter1
No, there are no zombies. But there are bots and trolls, hackers, hijacked accounts, propaganda, and pretenders of all sorts. Lies and liars abound. How do military leaders and public affairs officers succeed in this toxic information environment and maintain the bond of trust with their communities, not to mention the people and organizations who support them? How can national security leaders continue to work with allies, recognize enemies, and respect ground truth? How do we engage a weary public on critical national security issues?
This is the real danger that people become ...
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