November 2022
Beginner
196 pages
4h 2m
English
book
Public Relations in the Military
by Bob Pritchard, Mari K. Eder, Kim Marks Malone, Matthew Kroll, Katie Cousins, Skye Martin
Content preview from Public Relations in the Military
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Accreditation, 9–10
Accreditation in public relations and military communication (APR+M), 24
Active publics, 60
Acts of God, 74
Advocacy, 22
Air Force, 115–117
Air Force PAO Career Planning, 116, 117
Army, 107–109
Artificial intelligence (AI), 32, 45, 129
Augmented reality (AR), 130
Aware publics, 60
B.A.S.I.C. communication objective measurement model, 57, 82
Big Data, 127–128
Black Lives Matter, 47
Boundary spanning, 4
Broadcast media, 68–69
Change, 48–51, 139–143
Coast Guard, 116, 118–119
Coast Guard public affairs, 116, 118–119
Coast Guard typical public affairs office, 118–119
Combat Camera Leadership Course (CCLC), 101–102
Committee on Public Information (CPI), 4
Communication leadership, 96–97, 101, 102
Communication planning, 58 ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.