Public Relations in the Military
by Bob Pritchard, Mari K. Eder, Kim Marks Malone, Matthew Kroll, Katie Cousins, Skye Martin
Description
This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st century. There have been several books and journal articles covering the military/media relationship but none that delve into the breadth and depth of the responsibilities of today’s military public affairs officer (PAOs). This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution, and the people who practice military public affairs. As public relations is a function of command whose importance continues to increase, all military personnel, especially leaders, profit from a clear understanding of the benefits ...
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