Skip to Content
R: Data Analysis and Visualization
book

R: Data Analysis and Visualization

by Tony Fischetti, Brett Lantz, Jaynal Abedin, Hrishi V. Mittal, Bater Makhabel, Edina Berlinger, Ferenc Illés, Milán Badics, Ádám Banai, Gergely Daróczi, Barbara Dömötör, Gergely Gabler, Dániel Havran, Péter Juhász, István Margitai, Balázs Márkus, Péter Medvegyev, Julia Molnár, Balázs Árpád Szucs, Ágnes Tuza, Tamás Vadász, Kata Váradi, Ágnes Vidovics-Dancs
June 2016
Beginner to intermediate
1783 pages
71h 22m
English
Packt Publishing
Content preview from R: Data Analysis and Visualization

Market basket analysis

Market basket analysis is the methodology used to mine a shopping cart of items bought or just those kept in the cart by customers. The concept is applicable to a variety of applications, especially for store operations. The source dataset is a massive data record. The aim of market basket analysis is to find the association rules between the items within the source dataset.

The market basket model

The market basket model is a model that illustrates the relation between a basket and its associated items. Many tasks from different areas of research have this relation in common. To summarize them all, the market basket model is suggested as the most typical example to be researched.

The basket is also known as the transaction ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Graphical Data Analysis with R

Graphical Data Analysis with R

Antony Unwin
R: Recipes for Analysis, Visualization and Machine Learning

R: Recipes for Analysis, Visualization and Machine Learning

Viswa Viswanathan, Shanthi Viswanathan, Atmajitsinh Gohil, Chiu Yu-Wei
R Data Analysis Projects

R Data Analysis Projects

Mark Hodnett, Gopi Subramanian

Publisher Resources

ISBN: 9781786463500