May 2009
Intermediate to advanced
504 pages
15h 34m
English
Do You Need an SFA System or a CRM System?
When Salesforce.com Is the Best Choice-and When It Isn't
What Every CxO Needs to Know About Salesforce.com
Why Are You Looking at an SFA/CRM System?
Keeping the Big Picture in Focus
Setting Metrics of SFDC Success
Driving Toward Project Approval
The Touchy Side of Business Processes
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