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Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009
book

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009

by David Taber
May 2009
Intermediate to advanced
504 pages
15h 34m
English
Pearson
Content preview from Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009

Praise for Salesforce.com® Secrets of Success

Salesforce.com is usually thought of as an SFA system, but it really needs to be thought of as a full-fledged CRM. For more than five years, I’ve headed up marketing teams trying to expand the power of SFDC for highly automated Internet customer interaction systems. Salesforce.com® Secrets of Success is required reading for the modern marketer, sales exec, or customer support professional.”

—Mark de Visser, CEO of Sonatype

Salesforce.com® Secrets of Success is terrific because it gives guidance to every major executive, as well as tactical recommendations to the implementation team. Using this book’s methods ensures the high user adoption rate we achieved at Syneron. It also provides hundreds of ...

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Publisher Resources

ISBN: 9780137154289Purchase book