Skip to Content
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009
book

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009

by David Taber
May 2009
Intermediate to advanced
504 pages
15h 34m
English
Pearson
Content preview from Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009

CHAPTER 6Working the Politics

Practical politics consists of ignoring facts.

—Henry Adams

THIS CHAPTER IS FOR all SFDC users, because they need to understand the political environment surrounding SFDC. As budgets and system adoption are creatures of company politics, “working the system” is a key success factor during and after the implementation.

Technology Is Not the Problem

According to a recent report1 by industry analyst Forrester Research, the problems of “aligning business strategy” and “managing change” were each twice as important as “technology” and “integration” in SFA/CRM projects. Even the problem of “executive commitment” was more important than any of the technology or product issues.

1. How to Get Business and IT Executives ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability

David Taber
How to Develop a Great Digital Strategy

How to Develop a Great Digital Strategy

Jeanne W. Ross, Cynthia M. Beath, Ina M. Sebastian
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9780137154289Purchase book