September 2024
Intermediate to advanced
450 pages
13h 45m
Spanish
Content preview from Salesforce Data Cloud práctico
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Capítulo 12. Segmentación y activación
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En el Capítulo 11, vimos cómo puedes actuar con tus datos mediante CIs, acciones de datos, enriquecimientos de datos y mucho más. Las funciones demostradas allí eran funcionalidades estándar OOTB que se incluyen con la licencia de Nube de Datos.
Aquí vamos a explorar la segmentación y la activación. Dada la historia de la plataforma Nube de Datos, no es sorprendente que la segmentación y la activación sean actualmente los casos de uso más comunes de Nube de Datos.
Nos introdujimos en la segmentación y la activación en el Capítulo 3, cuando analizamos la Figura 3-7 (que aparece de nuevo en la Figura 12-1). En este capítulo profundizaremos en el tema.
Algunas de las funciones de segmentación descritas en este capítulo pueden resultarte familiares si tienes experiencia en Salesforce Marketing Cloud. Por ejemplo, es posible crear segmentos anidados tanto en Data Cloud como en Marketing Cloud.
Es importante tener en cuenta que el acceso a toda la funcionalidad de segmentación y activación de Data Cloud requiere una licencia adicional. Si no ves en tu org de Data Cloud las opciones de menú y la funcionalidad descritas, deberás ponerte en contacto con tu ejecutivo de cuentas de Salesforce para obtener la licencia necesaria.
Hablaremos de las siguientes pestañas de opciones de menú:
- Objetivos de activación
- Segmentos
- Activaciones ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.