March 2011
Intermediate to advanced
455 pages
9h 36m
English
Content preview from Search Engine Optimization Secrets: Do What You Never Thought Possible with SEOBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Appendix A. Attending SEO Conferences
IN THIS APPENDIX
How to prepare yourself
What to pack
What to attend and what to skip
Internet marketing conferences can be either tremendously helpful for your career or an expensive waste of time. This appendix provides actionable information on how to make the most out of these conferences.
PICKING THE RIGHT CONFERENCE
It turns out that the Internet is available globally (you think!?). As such, numerous conferences in cities all around the world focus on marketing online. In this section, I review some the most popular search-related conferences so that you can pick the right one for you.
SMX
SMX, Search Marketing Expo, is a conference run by Danny Sullivan and Chris Sherman of SearchEngineLand.com. The conference is tailored for beginning to intermediate Internet marketers. At the time of writing, tickets range roughly from $1,600.00 to $2,300.00 and the conference takes place in New York, Seattle, Toronto, Santa Clara, London, Munich, Stockholm, Sydney, and China.
I have been to this conference many times and generally enjoy it. It attracts most of the big-name SEOs and is consistently attended by Google, Microsoft, and more recently, Facebook. Most of the material is beginner to intermediate-advanced.
PROS
Attracts the big companies and names
Many big announcements are made at SMX
Held in many locations
CONS
Expensive
Sessions are rarely helpful for advanced SEOs
BOTTOM LINE
If you are an advanced SEO, this conference series is most useful as a place to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.