March 2011
Intermediate to advanced
455 pages
9h 36m
English
Content preview from Search Engine Optimization Secrets: Do What You Never Thought Possible with SEOBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 6. SEO Best Practices
IN THIS CHAPTER
Maximizing information design
Avoiding content creation pitfalls
Understanding experts' recommendations
How do I build the perfectly optimized page? As an SEO, you will probably hear this question a lot. Sadly, there isn't a cut-and-dried answer, but you can draw from sets of best practices to help get close. In this chapter, I am going to teach you my top recommendations for achieving on-page, keyword-targeting "perfection," or, at least, close to it. Some of these recommendations are backed by data points, correlation studies, and extensive testing. Others are secrets based on my experience. Because this is in a form that I can't easily update, it will be your responsibility to take these suggestions and do your own research and testing to see if they are still the current best practice. To make this easier, I have tried to focus on big-picture ideas and skip the less important details. (That said, you can see current SEO best practices at www.seomoz.org/learn-seo/.)
PAGE-LEVEL INFORMATION HIERARCHY
Chapter 1 discussed the importance of relevancy and popularity. As you now know, a significant amount of the relevancy metrics that search engines use to rank pages comes from on-page elements. This section shows the best format for these metrics.
Best Practice
Figure 6-1 shows the best practice for optimizing a URL with a single keyword or phrase. Notice that the relevant phrase is located in all of the SEO page elements.
Figure 6.1. Diagram of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.