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Sense and Respond
book

Sense and Respond

by Jeff Gothelf, Josh Seiden
February 2017
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 28m
English
Harvard Business Review Press
Audiobook available
Content preview from Sense and Respond

1

Continuous Uncertainty

Everything’s Changing, All the Time

It was Christmas 2012, and Facebook was more popular than ever before. What’s more, smartphones and digital photography were more ubiquitous than ever before, and Facebook was far and away the most popular photo uploading destination. But with all these photo uploads came a new problem for the social networking site: people were reporting millions of photos as inappropriate. To review all these reported photos in a timely fashion would have taken thousands of people.

This story, first reported by NPR in 2015, caught the attention of mainstream readers.1 But the tech world has heard stories like it before. Increasingly, it is the new normal for companies working in the digital space: ...

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Publisher Resources

ISBN: 9781633691896