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Sense and Respond
book

Sense and Respond

by Jeff Gothelf, Josh Seiden
February 2017
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 28m
English
Harvard Business Review Press
Audiobook available
Content preview from Sense and Respond

Introduction

A Two-Way Conversation with the Market

In 1975, a researcher named Steven Sasson, working in a lab at Eastman Kodak, built the first digital camera. It was a clunky machine, but Sasson’s vision was clear. He saw the potential: in fifteen to twenty years, he told executives, the technology would be ready to compete against film. You could hardly blame executives for their skepticism, though: the contraption needed a tape drive to operate and took nearly thirty seconds to produce a tiny, low-resolution, black-and-white image. Still, Sasson and Kodak kept at it. Indeed, by 1989, they had created a commercially viable digital camera. But Kodak executives never got behind it. In the years that followed, digital photography blossomed, ...

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Publisher Resources

ISBN: 9781633691896