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Sense and Respond
book

Sense and Respond

by Jeff Gothelf, Josh Seiden
February 2017
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 28m
English
Harvard Business Review Press
Audiobook available
Content preview from Sense and Respond

4

You Are in the Software Business

You might be tempted at this point to look at what Amazon and other technology companies are doing in this arena and say, “Well, that’s fine for them, but we’re not a technology company. We don’t have to worry about these organizational changes.” But that’s simply not true. Digital technology is moving into every dimension of the business world, and it’s forcing every business to consider how it will respond. Every business is now, in one way or another, a software business.

Take a moment and consider your organization. Picture the product or service you offer. Think about the way it’s made, the way it’s procured, the way your customers buy it, the way your users consume it. Those processes are changing because ...

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Publisher Resources

ISBN: 9781633691896