December 2007
Intermediate to advanced
407 pages
11h 1m
English
Content preview from SEO: Search Engine Optimization Bible
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Appendix D. Worksheets
IN THIS APPENDIX
SEO Plan
SEO Checklist
Keyword Worksheet
PPC Keyword Worksheet
Keyword Checklist
Keyword Performance Worksheet
A/B Testing Worksheet
PPC Competition Worksheet
Link-Tracking Worksheet
Rank-Tracking Worksheet
Table D.1. SEO Plan
Goals and Strategies | Notes |
|---|---|
Primary goal | |
Secondary goal | |
Secondary goal | |
Secondary goal | |
Description of marketing strategy | |
Who are your best customers and why? | |
Who is your competition? (Include URLs.) | |
What's the geographic scope of your marketing? | |
Web Site Design | |
Corporate history, news, PR, or current events? | |
Executive bios? | |
Product and service information? | |
Customer support/live help? | |
Online requests for information or contact forms? | |
Membership-only content? | |
Contact information? | |
Forums? | |
Educational materials? | |
Links or resources? | |
Archived content? | |
Unique title tags on each page? | |
Meta keyword tags? | |
Meta description tags? | |
Headers? | |
Alt tags? | |
Anchor text? | |
Links and linking strategies? | |
Keyword density? (Suggested 3–7 percent.) | |
Keyword Considerations | |
Keyword brainstorming | |
Initial keyword list | |
Keyword research | |
Pay-per-click strategies | |
Content Considerations | |
Well-written and reader friendly? | |
Keywords included in body text? | |
Keywords included in titles? | |
Keywords included in directories? | |
Keywords included in file names? | |
Keywords contained in images? (Should be avoided.) | |
Keyword variation? | |
SEO Checklist
Current State
Check your rank in the major search engines.
Don't overuse or misuse rank-checking automation.
If it works, don't "fix" it unless the fix will improve your SEO efforts.
Keep your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.