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SEO: Search Engine Optimization Bible by Jerri L. Ledford

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Appendix D. Worksheets

IN THIS APPENDIX

  • SEO Plan

  • SEO Checklist

  • Keyword Worksheet

  • PPC Keyword Worksheet

  • Keyword Checklist

  • Keyword Performance Worksheet

  • A/B Testing Worksheet

  • PPC Competition Worksheet

  • Link-Tracking Worksheet

  • Rank-Tracking Worksheet

Table D.1. SEO Plan

Goals and Strategies

Notes

Primary goal

Secondary goal

Secondary goal

Secondary goal

Description of marketing strategy

Who are your best customers and why?

Who is your competition? (Include URLs.)

What's the geographic scope of your marketing?

Web Site Design

Corporate history, news, PR, or current events?

Executive bios?

Product and service information?

Customer support/live help?

Online requests for information or contact forms?

Membership-only content?

Contact information?

Forums?

Educational materials?

Links or resources?

Archived content?

Unique title tags on each page?

Meta keyword tags?

Meta description tags?

Headers?

Alt tags?

Anchor text?

Links and linking strategies?

Keyword density? (Suggested 3–7 percent.)

Keyword Considerations

Keyword brainstorming

Initial keyword list

Keyword research

Pay-per-click strategies

Content Considerations

Well-written and reader friendly?

Keywords included in body text?

Keywords included in titles?

Keywords included in directories?

Keywords included in file names?

Keywords contained in images? (Should be avoided.)

Keyword variation?

SEO Checklist

Current State

Check your rank in the major search engines.

Don't overuse or misuse rank-checking automation.

If it works, don't "fix" it unless the fix will improve your SEO efforts.

Keep your ...

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