December 2007
Intermediate to advanced
407 pages
11h 1m
English
Content preview from SEO: Search Engine Optimization BibleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 13. Understanding the Role of Links and Linking
IN THIS CHAPTER
How links affect SEO
How links and linking work
The basics of link building
Using internal links
Link trading strategies
Using RSS feeds
Free links vs. buying links
Avoid deceitful linking practices
Judging the effectiveness of your links
Back during the early days of the Internet, before it began to interest the general public, there were two ways to get around in it. You either had to have the URL of the page that you wanted to reach, or someone had to send you a link to it. There were no search engines to help you find what you wanted.
Even though we have powerful search engines today to help us find information on the Web, linking from one page to another is still a powerful tool for helping your site get found. And links can group together sites that are relevant, giving you more leverage with search engines than a site without links might have.
There is a fine science to creating a linking strategy, however. It's not enough just to sprinkle a few links here and there within the pages of your site. There are different types of links that register differently with search engines and it's even possible to get your web site completely delisted from search results if you handle your links improperly.
When you really begin to consider links and how they affect web sites, you see that links are interconnected in such a way as to be the main route by which traffic moves around the Internet. If you search for a specific term, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.