December 2007
Intermediate to advanced
407 pages
11h 1m
English
Content preview from SEO: Search Engine Optimization BibleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Part II. SEO Strategies
IN THIS PART
Chapter 3: Building Your Site for SEO
Chapter 4: Keywords and Your Web Site
Chapter 5: Pay-per-Click and SEO
Chapter 6: Maximizing Pay-per-Click Strategies
Chapter 7: Increasing Keyword Success
Chapter 8: Understanding and Using Behavioral Targeting
Chapter 9: Managing Keyword and PPC Campaigns
Chapter 10: Keyword Tools and Service
Chapter 11: Tagging Your Web Site
Chapter 12: The Content Piece of the Puzzle
Chapter 13: Understanding Links and Linking
SEO is hard work. It takes much effort to optimize just the right elements of your web site so search engines will not only find you, but will also index your site so that it appears high in search query results. And all of that effort must be attended to by you. There are currently no tools that will put all of the elements of SEO in place for you.
Instead, you have to build your web site with SEO in mind, choose all the right keywords, and use them in the right places and balance on your site, determine if pay-per-click and paid-inclusion programs are for you, use the right meta tags in the right places, create great content, and add all the right links. Sounds like a lot of work, doesn't it?
It is. But don't let the amount of work overwhelm you. Consistent effort and the strategies included in this part of the book will have you working toward your SEO goals in no time. Each of the chapters in this section contains an explanation of how these elements affect SEO, and how you can create and implement strategies ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.