Sketching User Experiences: The Workbook

1.4 10 Plus 10: Descending the Design Funnel

developing 10 different ideas and refinements of selected ideas

The design funnel describes a process that you, as an interaction designer, need to habitually apply whenever you think about design problems. This won’t happen if you just read about it. You need to do it. As a warm-up to this book, this chapter introduces the 10 plus 10 method to help you descend into the design funnel. It is more than just an exercise: you should repeat this method as much as possible over design problems that you encounter.

We include three design challenges below as a starting point for you to apply this method, where we provide a worked ‘solution’ to the first challenge. We deliberately chose challenges that demand ...