September 2013
Beginner to intermediate
275 pages
4h 21m
English
book
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail
by Ann Marie Van den Hurk
Content preview from Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail
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Glossary
The language of the Internet, social media, and crisis communications can be overwhelming. This glossary by no means is all encompassing, but meant to give you the basics.
Symbols
#fail A hashtag used on Twitter to show unhappiness with a situation, company, or product.
#hashtag hijack A term used to describe what happens when users flood a stream with comments using a hashtag. Often it is used to publish comments not related to the hashtag, or it is a coordinated attack by activists to disrupt an event or express their views.
A
Activism Efforts to promote, impede, or direct social, political, economic, or environmental change.
AddThis A social bookmarking service that provides a code users can put on their websites so that when ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.