September 2013
Beginner to intermediate
275 pages
4h 21m
English
book
Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail
by Ann Marie Van den Hurk
Content preview from Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #FailBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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10. Tying It All Together
Shot-putting a package caught on video. Misleading sign retweeted. Crotch shot tweeted. Robotic responses. Ignoring comments. All became social media meltdowns. Some got the expected reaction, but others were unexpected.
Social media is unpredictable. Social media is explosive. Social media often outpaces time itself. Social media can be risky for organizations. That shouldn’t stop your organization from participating in social media. Your organization can’t ignore social media because it is here to stay. And those participating on social media aren’t ignoring your organization.
Social media is now woven into our cultural fabric and is causing the communication expectations to shift in organizations and in communities. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.