Social Media Crisis Communications: Preparing for, Preventing, and Surviving a Public Relations #Fail

Contents at a Glance

Introduction

1 What Is a Crisis?

2 The Social Platforms

3 New Dynamics in Social and Crisis Communications

4 Organizations Doing It Right

5 How Not to Handle a Social Media Crisis

6 Creating a Crisis Communications Plan

7 Integrating Social Media into the Crisis Communications Plan

8 When a Crisis Hits

9 Recovering from a Crisis

10 Tying It All Together

Glossary

A Communication Response Steps

B Quick List of Providers Mentioned in Book

Index