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Social Media Marketing: An Hour a Day
book

Social Media Marketing: An Hour a Day

by Dave Evans, Susan Bratton
October 2008
Beginner content levelBeginner
432 pages
11h 23m
English
Sybex
Content preview from Social Media Marketing: An Hour a Day

Chapter 1. Backlash

In 2004 I read an article written jointly by Jim Nail, at the time a Principal Analyst at Forrester Research, and Pete Blackshaw, then Chief Marketing Officer for Intelliseek. They quantified and defined the extent to which a sample set of trend-indicating online consumers were "pushing back" against traditional media. This was a turning point for me — I was working at GSD&M IdeaCity, an ad agency in Austin, TX, where I was helping develop the online and integrated marketing strategy team. This was also around the time when the first contemporary social networks began to gain critical mass, something that caught my attention and became the focus of my work.

In this opening chapter, I'll cover the origin of the Social Web and ...

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Publisher Resources

ISBN: 9780470344026Purchase book