Skip to Main Content
Social Media Marketing: An Hour a Day
book

Social Media Marketing: An Hour a Day

by Dave Evans, Susan Bratton
October 2008
Beginner content levelBeginner
432 pages
11h 23m
English
Sybex
Content preview from Social Media Marketing: An Hour a Day

Chapter 6. Week 3: Touchpoint Analysis

How many marketers have gone to great lengths at considerable expense to devise and implement campaigns that conveyed a strong customer service orientation with regard to their brand only to see their efforts hobbled by a customer service team that was measured by how quickly representatives could end a call? When you see that scenario as it's presented here, it is obviously contradictory. No one would really do that, right? Actually, it happens a lot, and much more often than it should.

In this chapter, you'll continue with the product or service you selected in Week 2. You'll build a touchpoint map and then learn to use it to build your action plan internally (where you'll work to resolve problem spots) ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Social Media Marketing: An Hour a Day, Second Edition

Social Media Marketing: An Hour a Day, Second Edition

Dave Evans

Publisher Resources

ISBN: 9780470344026Purchase book