Social Media Marketing: An Hour a Day

Part III. Month 2: Social Media Channels

You've reviewed your current marketing plan and identified the specific points in your current campaign where post-purchase feedback and word-of-mouth generated on the Social Web might benefit you. Now, it's time to get a firm handle on the various forms of social media that are available to you. Part III covers each of the social media channels. It opens with a general approach for building your plan and then works through each of the social channels — social platforms (e.g., Facebook), channel groups, including both multimedia (e.g., YouTube) and ratings and reviews, and social interactions (e.g., social activity and status updates) — in turn. This is a long month — five weeks. You don't actually have ...