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Social Media Marketing: An Hour a Day
book

Social Media Marketing: An Hour a Day

by Dave Evans, Susan Bratton
October 2008
Beginner content levelBeginner
432 pages
11h 23m
English
Sybex
Content preview from Social Media Marketing: An Hour a Day

Chapter 10. Week 3: Social Content: Multimedia

This next chapter and the one that follows, "Reviews, Ratings, and Recommendations," are all about the content that people create and share on the Social Web. This includes content that relates to your product, service, and brand. In this chapter, you're going to look at pictures, videos, and podcasts, and at the tools people use to produce and publish them. For now, these tools are free—at this point, interruptive online advertising remains the primary business model. For how long is anybody's guess. As you work through this chapter, think about the difference between the content you are interested in and the ads that appear nearby. What if the ads went away? Who would pay for these services? Would ...

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Publisher Resources

ISBN: 9780470344026Purchase book