Chapter 10. Week 3: Social Content: Multimedia
This next chapter and the one that follows, "Reviews, Ratings, and Recommendations," are all about the content that people create and share on the Social Web. This includes content that relates to your product, service, and brand. In this chapter, you're going to look at pictures, videos, and podcasts, and at the tools people use to produce and publish them. For now, these tools are free—at this point, interruptive online advertising remains the primary business model. For how long is anybody's guess. As you work through this chapter, think about the difference between the content you are interested in and the ads that appear nearby. What if the ads went away? Who would pay for these services? Would ...
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