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Social Media Marketing: An Hour a Day
book

Social Media Marketing: An Hour a Day

by Dave Evans, Susan Bratton
October 2008
Beginner content levelBeginner
432 pages
11h 23m
English
Sybex
Content preview from Social Media Marketing: An Hour a Day

Chapter 13. Week 1: Objectives, Metrics, and ROI

Walking into a ballgame, you'll often hear someone shouting "Programs! Get your programs! Can't tell the players without a program!" I can't think of a better analogy for this chapter: it's all about nailing down—in writing—what you are trying to do so that you know what to measure, so that in turn you'll know when you have achieved your goals. Knowing what to measure—and indeed what social media channels to apply—begins with your business objectives and your audience.

Chapter Contents

The Basis for Social Media Metrics

Choosing Social Media Metrics

Real World Connections

Planning for Measurement

The Main Points

The Basis for Social Media Metrics

In any marketing program, it's usually safe to assume that ...

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Publisher Resources

ISBN: 9780470344026Purchase book