Social Media Optimization For Dummies

Table of Contents

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part I: Getting Started with Social Media Optimization

Chapter 1: Building the Foundations of Social Media Optimization

Defining SMO

Understanding the essential elements

Connecting social media with your web presence

Seeing What SMO Can Do for You

Making a Commitment to SMO

Finding Your Voice

Authenticity is key

Creating a voice consistent with your brand

Chapter 2: SMO Is the New SEO

Creating a Business Case

Determining needed resources

Framing expectations

Creating a Connection between SMO and SEO

The current role of social signals

Quality versus quantity

Connections between Google+ and SEO

Reaping the Benefits of SMO

Chapter 3: Starting Your SMO Journey

Establishing Your Presence in the Social Media World

Finding the networks that are right for you

Promoting yourself

Promoting your business on Facebook

Getting Off to a Painless Start

Adding analytics

Setting a baseline

Picking the Low-Hanging Fruit

Building your Facebook following

Promoting your Twitter profile

Matching Content to Channels

Part II: The Push and Pull of SMO

Chapter 4: Driving Traffic to Your Website

Blending the Right Mix for SMO Success

Creating compelling content

Creating engagement

Leveraging Likes and Shares on Facebook

Understanding Facebook Likes

Understanding Facebook Shares

Sharing on other channels

Finding New Fans and Creating New Mavens

Engaging in online communities

Exploring ...