Comps, or comprehensives, are storyboards primarily for the print medium. These are usually used as preproduction art for magazine ads and billboards. Their purpose is much like that of presentation boards: to help an agency convince a client to give them the account or sign off on a campaign. Unlike production storyboards, the quality of the art in comps is extremely important.
Comps are often cut-and-paste works of art. You may render a vehicle, cut it out, and paste it onto a separately painted background. You may also place greeked type into your rendering. Greeked type is a term for a series of nonsensical letters or a series of horizontal lines mocked up to look like a typed page or paragraph that doesn’t really say anything. ...