December 2012
Beginner
448 pages
12h 47m
English
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CHAPTER 17
Comps
Comps, or comprehensives, are storyboards primarily for the print medium. These are usually used as preproduction art for magazine ads and billboards. Their purpose is much like that of presentation boards: to help an agency convince a client to give them the account or sign off on a campaign. Unlike production storyboards, the quality of the art in comps is extremely important.
Comps are often cut-and-paste works of art. You may render a vehicle, cut it out, and paste it onto a separately painted background. You may also place greeked type into your rendering. Greeked type is a term for a series of nonsensical letters or a series of horizontal lines mocked up to look like a typed page or paragraph that doesn’t really say anything. ...
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