CHAPTER 47
Trade Practices
The following list presents storyboard trade practices that are commonly accepted as standards in the illustration industry. There are differences for storyboards specifically, but it’s good for artists to know these general trade practices. Most of the list that follows is from the Graphic Artists Guild’s Handbook of Pricing and Ethical Guidelines, 9th ed.
1. The intended use of the art must be clearly stated in a contract, purchase order, or letter of agreement stating the price and terms of sale. This is seldom done with long-term clients prior to starting a job but should always be stated on the invoice.
2. Artists historically have sold all rights for preproduction work. Since this work is very product specific, ...
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