
218 • Supply Chain Risk Management: An Emerging Discipline
provides a quantiable methodology to exercise what- if analyses, such as
determining the marginal value of hiring new drivers in a certain region
to handle growing volume. Moving forward, Schneider expects to use the
simulation tool to help identify new businesses to pursue. As an opera-
tions research analyst at Schneider says, “e tool is so powerful that when
someone presses us on the impact of dierent customer policy changes,
we have the facts and we have the data. e value of this big data tool is
to be able to take these complex business issues and opportunities and
give them ...