Learning from Risk Management Leaders • 277
Over the years this company has developed various approaches, some
of which are quite sophisticated, to analyze its products. While provid-
ing a solid foundation upon which to carry out detailed analyses, these
approaches did not necessarily provide the insight required for altering
product cost structures and winning new orders. is case describes
the development of a collaborative cost management approach that was
applied to a complex product that is no longer needed by the U.S. military,
the company’s primary customer. is pending loss of sales clearly repre-
sented a strategic risk to the company. A new, more competitive approach
was needed to compete for sales from international customers.
i