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value chain, not to mention the trust between these two sides, has histori-
cally been less than stellar. While most companies engage in some form of
demand planning, the link to the supply side is oen incomplete.
Best- practice companies demonstrate certain characteristics related to
eective demand and supply planning. e rst characteristic involves the
use of systems and practices that help balance demand and supply across a
supply chain. Recall from an earlier chapter that two of the more advanced
systems to collaboratively align supply and demand are S&OP and collab-
orative planning, forecasting, and replenishment (CPFR). Chapter3 dis-
cussed S&OP and CPFR. A second cha