236 • Supply Chain Risk Management: An Emerging Discipline
these customers do not have to worry about the risk that comes from
being associated with foreign apparel factories that have abhorrent work-
ing conditions.
Supply Chain Design Flexibility. Dell Computer, a company that faces
strategic risk as customers shi from PCs and laptops to tablets and other
devices, realized that the responsive supply chain it established to support
make- to- order online sales was not necessarily the right supply chain to
support its expansion into retail sales and other market segments. is “one
size ts all” supply chain did not t Dell’s needs at all. Dell has since devel-
oped four supply chains, each dedicated to a dierent customer segment,
that give ...