16 The G: setting the goals
When it comes to building a technology strategy using the OGSM framework, Goals are where the strategy hits the ground. Objectives give you the big picture in defining the ‘what’ you are aiming for, but Goals translate that vision into the ‘how’.
This chapter dives into the Goals component of the OGSM framework, showing how technology leaders can move from broad aspirations to precise targets that teams can rally around. It shows you how to use the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to make sure Goals are not only inspiring but also practical and trackable. It also covers how to align Goals with available resources and team capabilities, ensuring that what is defined on paper ...
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