August 2026
Intermediate
328 pages
8h 34m
English
Within the OGSM framework, Objectives set the vision, Goals define the destination and Strategies provide the roadmap. The final step is to complete the Measures, and this is where the actions are defined and the metrics to be used to track progress are specified. Measures are both the actions to deliver and the scorecard to measure the strategy in the OGSM framework. They are not simply about collecting data; they are about defining the actions and key performance indicators (KPIs) that demonstrate momentum and impact. By combining both types of measures here, technology leaders ensure that the Strategies from the OGSM framework are not only executed but also evaluated in a way that is transparent and ...
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