August 2026
Intermediate
328 pages
8h 34m
English
You might have defined the most thoughtful technology strategy in your OGSM with clear Objectives, ambitious Goals, well-crafted Strategies and meaningful Measures, but if people do not understand or connect with it then the strategy will never leave the page. Proper two-way communication of your technology strategy is one of the most underestimated parts. For you to turn your strategic plan into something people can buy into and act on, then communication is key to making it part of people’s everyday work.
This chapter is all about that communication, exploring how you can take a structured, and perhaps necessarily complex technology strategy, and turn it into a set of clear messages ...
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