73. Build Credibility

Credibility means believability. Leaders become credible when followers believe in the leader and the leader's course of action. Credibility creates commitment to the leader and the leader's direction.

Some people develop instant credibility. Consider a meeting in which a new team member offers an insight or idea that rings true to all members of the group. Credibility comes immediately because the group instantly believes the idea makes sense. Imagine a group discussion about how to approach a new client. One participant suggests calling a particular person to join the meeting because that individual used to work for the client, knows all the client's top managers, and has years of successful experience attracting new clients. ...

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